There are no rules here. Writing is personal. It can be factual, creative, impulsive, direct, spontaneous, thought-out, rhyming or written without reason. You don’t have to follow a specific pattern.
I’m not saying that you should change your brand voice on every platform – but perhaps consider changing your tone. If you have an older audience full of decision-makers on platforms like Facebook or LinkedIn, speak to them in a way that would resonate rather than the way you might speak to a younger audience that resides primarily on platforms like Instagram or Twitter.
Blogging has taken the digital world by storm. Suddenly it seems that the people you know without a blog are rapidly shrinking, and many businesses who don’t have one already in place are preparing for the launch of a blog in the near future. Are you the only one out there that doesn’t have a blog? Not necessarily – many businesses shy away from starting a blog because upfront it can seem like a massive time sink. Especially if you haven’t got the time to devote to researching new topics and to constantly create new content.