Copywriters and SEO specialists often need to place themselves in the minds of users to try and understand the context and intent behind certain keywords or phrases.
Those small businesses that used to love the idea of search engine optimisation are now slowly pulling away. Business owners and shops are leaning more toward growing their social media presence than optimising their websites – and honestly, I’m not surprised in the slightest.
Blogging has taken the digital world by storm. Suddenly it seems that the people you know without a blog are rapidly shrinking, and many businesses who don’t have one already in place are preparing for the launch of a blog in the near future. Are you the only one out there that doesn’t have a blog? Not necessarily – many businesses shy away from starting a blog because upfront it can seem like a massive time sink. Especially if you haven’t got the time to devote to researching new topics and to constantly create new content.