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Finding the right keywords for your business to rank for is increasingly important in today’s digital marketplace. In order to get your business in front of the right people, a well-developed, unique keyword strategy is a must.
As with well-written copy, web copy that is optimised for search engines is incredibly useful when you want users to find your site. Content developed with your keyword strategy in mind is one of the first steps you should be taking.
Referrals. Backlinks. Pingbacks. Editorial links. Each has a powerful place in a search engine’s algorithm these days, although some are more highly valued than others. Stay on top of your referral traffic with a strong link-building portfolio to ensure your web traffic remains consistent.