Social media is an incredibly powerful tool. Some businesses really have seemed to crack the code, whilst others seem like they may be falling behind. I’m sure that if you looked around, most people you see have a social media account of some sort – the number of those without is quite small in comparison to those that do. As the retail space becomes increasingly digitised, having a strong social media presence is crucial – I personally don’t think that in 2019, as a business, that you have a reason not to be on social media. More on that later. When it comes to running social media platforms for your business, maybe you don’t have the capacity to do it yourself – let’s admit it, running various social platforms each and every day can be exhausting and a lot to keep up with. However, when you’re looking for someone to run the social media for your business, it’s important that you make sure they have certain key traits that as a social media manager, they should have.

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