SHOULD MY BUSINESS HAVE A BLOG?
Blogging has taken the digital world by storm. Suddenly it seems that the people you know without a blog are rapidly shrinking, and many businesses who don’t have one already in place are preparing for the launch of a blog in the near future. Are you the only one out there that doesn’t have a blog? Not necessarily – many businesses shy away from starting a blog because upfront it can seem like a massive time sink. Especially if you haven’t got the time to devote to researching new topics and to constantly create new content. However, I’ll argue that having a blog for your business is an aspect of your online content strategy that you should be investing in – the pros outweigh the cons, and it just may give you access to your dream clients and target audience – here are the reasons why:
Social media is an incredibly powerful tool. Some businesses really have seemed to crack the code, whilst others seem like they may be falling behind. I’m sure that if you looked around, most people you see have a social media account of some sort – the number of those without is quite small in comparison to those that do. As the retail space becomes increasingly digitised, having a strong social media presence is crucial – I personally don’t think that in 2019, as a business, that you have a reason not to be on social media. More on that later. When it comes to running social media platforms for your business, maybe you don’t have the capacity to do it yourself – let’s admit it, running various social platforms each and every day can be exhausting and a lot to keep up with. However, when you’re looking for someone to run the social media for your business, it’s important that you make sure they have certain key traits that as a social media manager, they should have.
My name is Gretchen
I’m a gal with a dream to bring passion to life and pen to paper. I’ve loved telling stories for most of my life – typically with a cappuccino nearby and Etta James
playing in the background.
My mission is to transform stories into compelling copy and marketing assets that help create solutions for businesses to reach their goals sooner.