People used to salivate when web specialists would approach them speaking about SEO. Like moths to a flame, business owners and those craving an online presence would come flocking. Now, that’s not necessarily the case.

Those small businesses that used to love the idea of search engine optimisation are now slowly pulling away. Business owners and shops are leaning more toward growing their social media presence than optimising their websites – and honestly, I’m not surprised in the slightest.

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