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SEO terms you NEED to know | Gretchen Reese Digital

The Top 25 SEO Terms You Need to Know About

Search Engine Optimisation

Copywriters and SEO specialists often need to place themselves in the minds of users to try and understand the context and intent behind certain keywords or phrases.

August 27, 2019 / Comments Off on The Top 25 SEO Terms You Need to Know About
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what is keyword stuffing?

What Is Keyword Stuffing?

Copywriting,  Search Engine Optimisation

Algorithms can change on a whim, and whilst this can be a bit frustrating – it actually makes SEO invigorating. Think of it like this:

SEO is a really intense guessing game. Mixed with tried and true tactics, of course.

August 15, 2019 / Comments Off on What Is Keyword Stuffing?
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Gretchen Reese Digital, SEO, Social Media Management, Audience Engagement, Social Media Growth, How To, Digital Marketing, Digital Strategy, Content Strategy, social media engagement

6 Tips to Engage Your Audience on Social Media

Branding,  Engagment,  Facebook,  Growth,  Instagram,  Pinterest,  Social Media Management,  Social Media Optimisation,  Tone of Voice,  Twitter

I’m not saying that you should change your brand voice on every platform – but perhaps consider changing your tone. If you have an older audience full of decision-makers on platforms like Facebook or LinkedIn, speak to them in a way that would resonate rather than the way you might speak to a younger audience that resides primarily on platforms like Instagram or Twitter.

 

April 18, 2019 / Comments Off on 6 Tips to Engage Your Audience on Social Media
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Why You're Losing Money by not using SEO, SEO tips, SEO help, search engine optimisation, am I losing money by not using SEO?

WARNING: You’re Losing Money by Not Using SEO

Back Links,  Copy Optimisation,  Copywriting,  Link Building,  Search Engine Optimisation,  Social Media Optimisation,  Web Traffic

Those small businesses that used to love the idea of search engine optimisation are now slowly pulling away. Business owners and shops are leaning more toward growing their social media presence than optimising their websites – and honestly, I’m not surprised in the slightest.

March 27, 2019 / Comments Off on WARNING: You’re Losing Money by Not Using SEO
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copywriting specialist, copywriter, writing copy, Gretchen Reese Digital, social media, social media specialist, social media manager, white hat seo

What is White Hat SEO?

Copy Optimisation,  Search Engine Optimisation

When Google had just begun, search engine optimisation (SEO) was a much simpler task than it is today. Each website’s ranking position was based solely on the number of backlinks referring to it. This paved the way for Black Hat SEO tactics, also known as unethical SEO tactics, to make their way into commonly used search engine optimisation strategies. Not exactly ideal. As ranking algorithms have become more complex, the usage of black hat search engine optimisation tactics have caused penalisations and even black-listing of websites that use them in the attempt to render these techniques obsolete.

February 18, 2019 / 0 Comments
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