There are no rules here. Writing is personal. It can be factual, creative, impulsive, direct, spontaneous, thought-out, rhyming or written without reason. You don’t have to follow a specific pattern.
6 Tips to Engage Your Audience on Social Media
I’m not saying that you should change your brand voice on every platform – but perhaps consider changing your tone. If you have an older audience full of decision-makers on platforms like Facebook or LinkedIn, speak to them in a way that would resonate rather than the way you might speak to a younger audience that resides primarily on platforms like Instagram or Twitter.