Google, along with every other search engine, is very complex. With algorithms that leave us scratching our heads or bowing to the “Google gods”, no one other than the creators of it have the algorithm completely down to a “T”.
Hi, how are you? Hello, I hope you’re well. Hiya, what’s going on? Are you okay? Doing good? Like greetings, writing is very personal. It’s an interesting topic to look at – especially when you’re trying to create a brand voice or personal tone of voice for your writing. I’m taking an opportunity to reflect on writing as a whole and how looking back can actually help to advance your copywriting career.
People used to salivate when web specialists would approach them speaking about SEO. Like moths to a flame, business owners and those craving an online presence would come flocking. Now, that’s not necessarily the case.
Those small businesses that used to love the idea of search engine optimisation are now slowly pulling away. Business owners and shops are leaning more toward growing their social media presence than optimising their websites – and honestly, I’m not surprised in the slightest.
My name is Gretchen
I’m a gal with a dream to bring passion to life and pen to paper. I’ve loved telling stories for most of my life – typically with a cappuccino nearby and Etta James
playing in the background.
My mission is to transform stories into compelling copy and marketing assets that help create solutions for businesses to reach their goals sooner.