As a copywriter, I’ve written a lot of blog posts. Some have been for my own website, Monochrome Minimalist, whilst many others have been for clients and employers alike. Personally, I like writing blog posts despite the notion that “blogging is dead”.

I don’t believe that for a second.

In fact, it’s my opinion that blog posts are an essential piece of your content strategy. They can be re-worked, re-purposed and distributed in many ways. They’re also a great way to provide your social profiles with content as long as the blog post stays relevant.

Content strategies can be complex. Especially once you start adding multiple platforms, email marketing and segmented audiences.

Because of this, blog posts really come in handy. They’re fantastic communication tools that have the power to speak to many. When they’re written in a way that’s easy to dissect and understand, they immediately become more powerful and have a longer lasting power. However, these aren’t the only reasons that blog posts are an incredibly useful aspect of your content strategy.

TEASE YOUR CONTENT THROUGH EMAIL

Most businesses have email lists. The real question is, how many of these businesses use their blog posts as a source of content for their email marketing strategy? If you tease your readers…pique their interest ever so slightly in their inbox…the likelihood of them clicking through to read your full article is high.

Think about what your resulting traffic would be if you did this twice per week. Three times?

To put it plainly, your web traffic would be much higher. An interested customer taking the time to navigate to your site, and perhaps read more content than originally intending to, could become a potential lead. Blog posts and email marketing make for a fantastic pair working hand-in-hand in your content strategy.

Don’t believe me? Try it out for yourself!

INFORM INTERESTED CUSTOMERS

Have you ever thought about writing an eBook? Many business blogs use their posts as a starting point for their ‘outline phase’. A blog can shed insight on your target audience’s pain points, main source of questions and what captivates your audience’s interest.

Garnishing interest for a downloadable resource takes time – however, it doesn’t mean that you can’t get a head start. If you begin to utilise blog posts to not only begin your outline, but also to understand what your customers are looking for – it makes creating any future resources or other facets of your content strategy that much easier.

YOU DON’T JUST HAVE TO READ

Podcasting is becoming an incredibly popular medium to consume content. I’ll admit, I’m hooked too. I listen to maybe 1-3 podcasts per day. They’re not short, either – in fact, many of them are business related or panels that last at least 30 minutes or longer.

Yes, yes, total podcast junkie.

My point is, there’s a huge trend for all things audible. People live their lives on the go. They’re constantly plugged in to their headphones, tuned in to their phones, simultaneously streaming and downloading new content. This gives you a massive opportunity to reach a demographic that may really resonate with your content.

What if you took the time to record yourself reading your blog post? Perhaps you dive a little deeper into discussing it – which then gives you another dimension to your content that your audience wouldn’t have had access to otherwise.

BLOG POSTS ARE PRETTY FUN

Yes, it’s true. Writing is fun.

Perhaps I’m a little biased, being that I write for a living – but the thing is, often you can find a way to work through a situation or a pain point by going through the process of trying to explain it to someone else.

Imagine that.

Perhaps you find that in writing it down – creating a resource, a podcast, a blog post – you’re able to figure out how to better tackle a challenge that previously had you stumped. Or maybe it’s shed light on your next move for taking your content strategy to the next level.

Either way, blog posts are a fundamental aspect of your content marketing strategy – and just to drive my point home:

Blogging is NOT dead.

Blogging is at the heart of nearly every successful business’ content marketing strategy. To find out how your business could benefit from a blog, send me an email.

GET IN TOUCH