I’m Gretchen. I’m a lady from Minneapolis with massive dreams and an endless to-do list. I’m a writer, storyteller, creative and overall multi-passionate person that chases goals and dreams like there’s no tomorrow – sometimes I’m out of breath, but hey, we’ve all been there. I’m a young twenty-something, nicknamed “Latte” for my apparent love for my espresso machine and I love seeing new corners of the world whenever I can.

A fresh beginning…

Starting my own business was a scary thought. When I was younger, I had a dream that one day I’d be able to walk the street of Times Square in New York City and be able to see an ad on those massive boards, knowing I had a hand in creating it. My love for the world of advertising quickly saw a connection with the fashion world, as the editorials I’d seen in magazines like Vogue and Elle captivated my mind and stole my heart. This connection saw itself in the creation of my blog, Monochrome Minimalist – a website that I’ve loved as my little corner of the internet since the beginning of my years at University. I attended school in a small Wisconsin town, and most of my friends got a little fed up with me during my Fashion Week ramblings – thus I wanted a space online where I could write about them to my heart’s content. 


I’d always seen myself as some kind of writer. Not necessarily thinking that it would be my career, I’d just always really enjoyed it. I remember being ten years old sat at one of four computers in my fifth-grade classroom, tapping away at a story during my 25-minute recess after lunch and never once getting tired of it. In eighth-grade, I went to a writing camp held by my favourite writing teacher I’ve ever had – and that’s when I knew that writing was always going to be a part of my life. I’m a bit spunky, my writing always holds each emotion that I’m feeling, and I love being able to express myself through the written word. But as my writing took up more space on the internet, I found this feeling inside myself of wanting more and more people to see it. Thus, I delved into the realm of SEO and content marketing – I wanted as many people to see my writing as possible, and perhaps find in it, the same joy I felt when writing it. 


Who’d have thought?

I never would have guessed back then that my journey would begin as an entrepreneur so early in life. Looking back, the girl that would endlessly tap away at the keyboard during recess isn’t much different than the lady doing it now – except for the topics have changed ever so slightly, as has the location. I’m no longer in my fifth-grade classroom writing fantasy stories about horses and daydreamers. Now, I’m sat in coffee shops round the world figuring out ways to better help others tell their stories and fulfill their goals, along with the occasional opinion piece or fashion rambling. Some things never change. 

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