SHOULD MY BUSINESS HAVE A BLOG?
Blogging has taken the digital world by storm. Suddenly it seems that the people you know without a blog are rapidly shrinking, and many businesses who don’t have one already in place are preparing for the launch of a blog in the near future. Are you the only one out there that doesn’t have a blog? Not necessarily – many businesses shy away from starting a blog because upfront it can seem like a massive time sink. Especially if you haven’t got the time to devote to researching new topics and to constantly create new content. However, I’ll argue that having a blog for your business is an aspect of your online content strategy that you should be investing in – the pros outweigh the cons, and it just may give you access to your dream clients and target audience – here are the reasons why:
1) CONSISTENT CONTENT KEEPS PEOPLE COMING BACK
Through having a blog, you can build a community surrounding your business and your target audience. Allowing your audience to interact with your business and with each other in the comments creates conversation and connections, which then differentiates you/your business from competitors. A blog will aid in not only establishing connections with your target audience, but will also act as a catalyst for establishing your audience and customer base’s trust in your business – which over time will translate to higher sales and consumer confidence when purchasing from you. On the back-end, you can also track which types of content resonate well with those who consume it. How-to articles, brand stories, announcements – there are many types of content that you can create. The more you create, the better idea you’ll have of what content works best for your business.
2) YOUR TARGET AUDIENCE WILL SEE YOU AS AN EDUCATIONAL RESOURCE
A blog is a powerful tool that creates a two-way conversation between business and consumer. It allows consumers to voice concerns, and for businesses to address them in a timely fashion – and it even allows for a business to educate their target audience through means of a well thought out content strategy. Creating educational content is an incredibly valuable opportunity to establish your business as an industry expert – which in turn creates trust and connection with your target audience. If your customer base sees you as an educational resource that aims to serve them, not just as someone to sell to them, they’ll be much more likely to say yes when you go to sell. Aside from establishing yourself as an industry expert, blogging also gives your audience the opportunity to learn about you as a business – which is essential when it comes to cultivating a loyal customer base.
3) WELL-WRITTEN CONTENT SHINES A SPOTLIGHT ON YOUR BUSINESS
If really want to give your business a digital boost, you need to start a blog. Search engines love new content. In fact, they love it so much, they’ll reward your site for consistently having new, well-written content. Writing engaging content is one of the ways you can implement ethical tactics into your SEO strategy. According to Tech Client, your site actually has a 434% higher chance of being ranked in a top spot on a search engine’s results page just by having a blog. That’s a crazy number – perhaps seeming slightly unbelievable – but I really want to stress just how important having a blog is for your business, and just how powerful it can be.
For example, your business’ shareability increases when users can share your content on their social media platforms; and it’s not just your target audience that can do this, re-sharing content that has proven to resonate with your consumer base is an incredibly valuable part of your content marketing strategy. With higher sharing capabilities, that also increases the amount of potential leads that you can capture. HubSpot, an entity in itself and well-known for their expertise, states that 67% of businesses are more likely to acquire more customers and new leads if they have a blog, compared with businesses that do not.
With the power of the blog growing in the digital space each and every day, the reasons are mounting as to why your business should have a blog. If you’re looking to amp up your content marketing strategy, drop me a line and we can talk about creating a strategy that is tailored to your business.